Our UVP
We are Unruly.
We partner with people rewriting the rules - the pioneers, the inventors, the entrepreneurs. The ones who see the world not as it is, but as it could be.
At Unruly, we’re not here to play it safe. We’re here to stand shoulder to shoulder with people who believe they can change the world.
We’re a team of builders, thinkers, and dreamers who’ve walked the path ourselves — starting companies, facing setbacks, and coming back stronger.
We know what it’s like to bet everything on an idea. That’s why we back founders who are hungry, unreasonably audacious, and absolutely relentless in their pursuit of something bigger than themselves.
We back the brave.
We believe the best ideas don’t come from following the rules — they come from questioning them.
Our quest is simple: find the people who are obsessed with solving real problems in agriculture, food, and healthcare, and give them everything we’ve got. Not just capital, but experience, grit, and a network of extraordinary humans, built over decades.
We’re not interested in average. We want to help you build something legendary — a business that makes a difference.
Standing at the edge?
If you’re a founder standing at the edge of what’s possible, we’re here to help you take the leap.
We’ll challenge you, support you, and help you see the world in entirely new ways. Because building the future takes more than a spark — it takes conviction, perseverance, and grit to build a fire that doesn’t go out.
Be bold. Be unruly.
Who we are
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“I believe the world doesn’t change from ideas. It changes when we turn bold ideas into scalable outcomes.”
Kelvin is a builder at the intersection of science and markets. With over 25 years of experience, he’s one of the rare operators who’s equally at home in a lab, a boardroom, or a high-stakes cross-border negotiation.
He’s built a career by asking: What if the best science never makes it to market? And then solving that—again and again. Whether in food, healthcare, clean energy, education or sustainable agriculture, Kelvin has led the push to convert deep tech into tangible value. Not just pilots or proof-of-concepts - but high-growth ventures with enduring impact.
He’s worked on every continent, breaking open new markets in complex regulatory environments, guiding inventors through commercial mazes, and building bridges between visionaries and market. His work has touched everything from clinical innovation and drugs to future food systems and green biotech.
Kelvin’s edge is his pattern recognition—he sees where science, markets, and unmet need converge, then moves fast to seize the window. He doesn’t just advise; he leads. He’s known for assembling world-class teams, cultivating in-market champions, and unlocking market access others couldn’t touch. He partners with people who are restless, rigorous, and unafraid to disrupt convention.
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“I believe in action and getting things done. I push to achieve what others might think is too hard.”
Michael has over 30 years in business and is an established leader and deal maker with a huge bank of global experience. He has a unique combination of expertise spanning capital raising, M&A, senior corporate leadership, governance and founding and growing early stage businesses across global markets.
A challenge is what drives and excites him. Michael is always looking for ways to solve tough problems by breaking down complexity and finding a path through. He doesn’t do plain vanilla.
Michael believes in the power of the idea and the people that make it happen. His edge is understanding the bridge between business execution and identifying clearly what adds value from both an investor and owner perspective.
He partners with people who are up for the challenge. Blunt and practical, you are never left wondering what Michael thinks. What you will always know is that Michael wants the best for the business.
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“New ventures are built by people with curiosity, grit, and the courage to take on challenges others won’t.”
Juliet is a founder, farmer, and investor with years of experience in hands-on agriculture and business building. She has a track record of turning ambitious ideas into practical, high-growth enterprises. As co-founder of Synlait, she transformed a local dairy operation into a globally recognised business, demonstrating that when backed by science and informed with data, farming systems can achieve remarkable performance and scale. She later co-founded Onside, a digital platform revolutionising biosecurity and transforming rural operations.
Juliet thrives in environments that demand pragmatism, leadership, and execution. She understands the realities of building businesses from the ground up, where vision, people, systems and processes must align to create lasting impact. She’s known for assembling high-performing teams, unlocking opportunities others overlook, and staying focused on results that matter.
At Unruly, Juliet backs founders who display agility, love to learn, and are excited about the opportunity to build businesses that will reshape our future. She sees people as the foundation of success and insists that having fun is vital to achieving sustainable business outcomes.
Your UVP
Who are you, and why are you the ones?
Tell us about your team. What’s your edge, your obsession, your reason to win?
What problem can’t wait, and how are you crushing it?
Get specific. What real-world issue are you solving in ag, food, or health—and what makes your approach impossible to ignore?
Where are you now, and what’s next?
Are you on a napkin, in the lab, or in the market? Tell us what you have, what you’ve learned, and where you’re headed next.
What’s the non-obvious insight you’re betting the company on?
What do you know that the rest of the world doesn’t—yet?
Ready to take the leap? Get in touch.